Organic Traffic Increase

Through strategic SEO optimization and data-driven marketing, I helped Butford Organics achieve a remarkable 1050% increase in organic traffic and significant growth in online sales.

The Challenge

Low Clicks: The website was receiving under 10 clicks a day, often not even reaching 5.

Poor Content Quality: Content was not effectively engaging the target audience or addressing their needs.

Inadequate UX/UI: The user experience and user interface were not intuitive, leading to low sales.

Weak SEO: The website was not optimized for search engines, resulting in low visibility for relevant searches.

The Process

I developed a comprehensive digital strategy focusing on SEO optimization and user experience improvements:

Market Insight and Keyword Optimization

The initial phase focused on in-depth market research. I analysed leading competitors in the cider industry, identifying common pitfalls and areas for improvement. What we found was that even though these brands were often much larger they often had a confusing site layout, it wasn't clear where the shop pages were and very often they weren't mobile-friendly at all, which is where over 50% of traffic comes from in the industry. This analysis was crucial in formulating our strategy.

Design and User Experience

I then embarked on a comprehensive redesign, aligning the new look with Butford Organics' brand identity. Opting for an orange and green colour scheme based on the brand colours, I prioritized a mobile-first approach to ensure a seamless shopping experience across all devices. With consistent text, colours, and spacing throughout with clear navigation to the shop pages and informational pages about the brand, the process to buy became a lot clearer.

Technical SEO and Website Launch

With a fresh design in hand, I tackled the technical SEO aspects. I transferred and fixed URLs from the old site, ensuring a smooth transition to the new platform. This step was crucial in preserving existing SEO value and setting a robust foundation for future growth as there were links from brands such as The Guardian and The Telegraph that weren't leading anywhere! We also optimised all images into webp, the most compact image format which often slows a lot of sites down, and made sure and the titles and meta text were perfect to target the correct keywords.

Optimizing Local SEO

Concurrently, we corrected the Google Business Profile for Butford Organics, paying attention to local SEO elements like address accuracy and high-quality citations. With updated citations and information along with interlinking between the site and google maps profile we instantly saw a boost for certain search terms. This step was vital in boosting their local online presence as it was an area in which they wanted to grow with more tours.

Content Strategy

Lastly, I initiated a robust content strategy. I identified key informational gaps in the cider industry, positioning Butford Organics as a thought leader with a series of well-crafted, SEO-optimized articles. This content not only aimed to educate but also to capture a wider audience through top-of-the-funnel keywords. This also allows for stronger internal linking so we can power up the product pages while also building that ever-important topical authority. Now 5 months later virtually every article in ranking for the chosen keywords and helping bring up the product category pages too.

The Solution

The solution combined technical SEO improvements with strategic content optimization:

The Results

The SEO and optimization strategy delivered exceptional results across all key metrics:

The dramatic increase in organic traffic and improved local visibility led to record-breaking online sales, establishing Butford Organics as a prominent player in the organic cider market.