Building a Content Ecosystem from Scratch
I built an entire ecosystem—educational website, YouTube channel, and SaaS airdrop tracker—that's served 10,000+ users with 200+ daily sessions sustained for over two years.
Project Snapshot
What started as a side project to document my crypto learning became a full product ecosystem. I built the website, wrote every article, created supporting YouTube content, launched a SaaS tool, and implemented the measurement systems to know what was actually working.
The Challenge
The Solana ecosystem was growing fast but quality educational content was scattered. New users had no clear path from curiosity to competence. Airdrop opportunities—one of the best ways to earn in crypto—were especially hard to track without spending hours on Twitter.
I saw an opportunity to build something comprehensive: a trusted resource that could guide people from beginner concepts to advanced strategies, with tools to take action on what they learned.
The challenge wasn't just content creation. It was building a system: content that drives traffic, measurement that reveals what works, and products that convert readers into engaged users.
The Approach
I approached this like a product, not a blog. Every decision was informed by data, and every piece of content was designed to serve a user need I could measure.
Content Strategy & Production
I researched high-intent keywords in the Solana space and created a content calendar targeting specific user journeys. Every article was hand-written with a focus on actionable guidance. I built a library of 50+ comprehensive guides covering airdrops, DeFi strategies, and ecosystem fundamentals.
YouTube as a Growth Channel
Written content alone wasn't enough. I launched a YouTube channel to reach users who prefer video learning. Each video was designed to complement written guides, driving traffic between platforms and building a multi-channel audience.
SaaS Product: Airdrop Tracker
Users kept asking how to track airdrop opportunities without missing deadlines. I built a SaaS tool that aggregates airdrop data, shows eligibility requirements, and helps users manage their farming activities. It scaled to 200+ active users at peak.
Measurement Infrastructure
I implemented GA4 and GTM from day one. I tracked every CTA click, video interaction, and conversion event. I built custom Looker Studio dashboards to monitor traffic sources, content performance, and conversion funnels in real-time.
Optimization Loop
With proper tracking in place, I could see exactly which traffic sources converted best. Telegram and YouTube outperformed everything else. I doubled down on those channels and refined CTAs based on scroll depth and engagement data.
The Solution
The solution was an integrated ecosystem where content, product, and measurement work together:
Content-Led Acquisition
SEO-optimized guides bring in organic traffic. Each article includes clear CTAs to the airdrop tracker and email signup, converting readers into users.
Multi-Channel Distribution
YouTube videos expand reach to non-readers. Telegram provides real-time updates. Email nurtures the audience. Each channel feeds the others.
Product-Market Fit
The airdrop tracker solved a real pain point I experienced myself. Users didn't need convincing—they needed the tool. Word of mouth drove growth.
Data-Driven Iteration
A/B tests on email subject lines. CTA placement experiments. Traffic source analysis. Every decision backed by data, not gut feeling.
The Impact
Two years of consistent effort built a sustainable content ecosystem with real traction:
This project proved I could build from zero: identify a gap, create content that ranks, build a product users want, and measure everything to keep improving. It also led directly to my content role with Meteora.
What I'd Do Next
- Expand the airdrop tracker with push notifications and portfolio tracking
- Build API access for power users who want programmatic airdrop data
- Develop a premium tier with exclusive strategy content based on engagement data