DeFi Education & Content Strategy
Built a YouTube channel teaching complex DeFi concepts to 2,000+ subscribers. Joined Meteora's LP Army to help grow a protocol from $40M to $800M TVL.
Project Snapshot
Most DeFi content is either too basic or too technical. I saw an opportunity to create educational content that bridges that gap—teaching real strategies that viewers can actually implement. Through Yield Hustler and my role with Meteora, I've helped thousands of people understand liquidity provision.
The Challenge
DeFi has a content problem. Most educational material falls into two camps: oversimplified 'crypto is the future' hype, or dense technical documentation that assumes expertise.
Liquidity provision in particular is poorly explained. It's one of the most powerful ways to earn yield, but concepts like impermanent loss, concentrated liquidity, and dynamic fees scare people away.
I wanted to create content that respects the viewer's intelligence while making complex topics genuinely accessible. And I wanted to prove this approach could build an audience.
The Approach
I approached content creation like a product: understand the user, iterate based on feedback, and measure what works.
Audience Research
I spent time in Discord communities and Telegram groups understanding what questions people actually ask. What confuses them? What are they afraid of? What would give them confidence to try liquidity provision?
Content Framework
I developed a format: start with why this matters, explain the concept clearly with visuals, walk through a real example on-screen, and address common mistakes. Every video follows this structure for consistency.
Production Quality
DeFi content often looks amateur. I invested in learning video editing, creating clear graphics, and developing a visual style that feels trustworthy. If the content looks professional, viewers trust the information more.
Meteora LP Army
I joined Meteora's LP Army program as an educator. This wasn't just content creation—it was being part of a movement. I attended events in Abu Dhabi, appeared on podcasts, and helped onboard new liquidity providers to the ecosystem.
Community Engagement
I respond to comments, take topic requests, and engage in Discord discussions. Content is a two-way conversation. The feedback loop makes every video better than the last.
The Solution
The solution was consistent, quality content that treats viewers as intelligent adults who want to learn:
Clear Explanations
Complex concepts broken into digestible steps. Visuals that support understanding. Real examples viewers can follow along with.
Practical Focus
Not theory for theory's sake—actionable strategies viewers can implement. Every video ends with clear next steps.
Community Integration
Content connected to a broader ecosystem. Viewers aren't just watching—they're joining a community of learners and practitioners.
Data-Driven Iteration
YouTube analytics inform everything. Which topics get engagement? Where do viewers drop off? What drives subscriptions? Every insight improves the next video.
The Impact
The channel has grown steadily through consistent, quality content:
This work proves I can take complex technical topics and make them accessible to a broad audience. It's the same skill that makes analytics insights actionable—knowing how to communicate what matters in a way people can use.
What I'd Do Next
- Develop a structured course format for liquidity provision fundamentals
- Expand to written guides that complement video content
- Build analytics dashboard tracking content performance vs. protocol metrics